HOW TO AUGMENTED REALITY WORKS

HOW TO AUGMENTED REALITY WORKS 

A guide to augmented reality

Augmented Reality gathers a wide variety of user experiences. We distinguish 3 main categories of Augmented Reality tools.
Augmented Reality 3D viewers, like Augment, allow to place life-size 3D models in your environment with or without the use of trackers.
Augmented Reality browsers enrich your camera feed with contextual information. For example, you can point your smartphone at a building to display its history or estimated value.
Augmented Reality games create immersive gaming experiences, like shooting games with zombies walking in your own bedroom!

Augmented reality devices

Augmented Reality can be used on all screens and connected devices :
On smartphones and tablets, Augmented Reality feels like a magic window. Hundreds of Augmented Reality apps are available on iPhone, iPad and Android.
On PC and connected TV, Augmented Reality works with a webcam, which can be quite cumbersome when you have to manipulate a tracker in front of your screen.
On connected glasses and lenses, Augmented Reality feels like being Robocop.

Augmented reality best practices

Choose an Augmented Reality solution according to your business needs:
Need to improve the efficiency of your sales team? Choose a turnkey solution like Augment.
Need to integrate an Augmented Reality feature in your own app or create a brand new game? Go for an Augmented Reality SDK.
Need to create an interactive print campaign with Augmented Reality features? Add a clear call-to-action on your print, and use an existing Augmented Reality viewer before investing time and money in your own app.